Editorial and branding content strategist with diverse experience at the intersection of digital and print. Expertise in branded content, copywriting, and social media campaigns.
Photoshop, Team Leadership, Skyword, SEO, Web Technologies, Social Media, InCopy, InDesign, SocialFlow.
PR Chair, Specialty Events committee, New York Junior League.
Vice President, Pi Beta Phi Fraternity, 2011.
Creative Copywriter • Saks Fifth Avenue • April 2016 to present
Write/edit the Lingerie, Contemporary, and Beauty catalogs including cover stories and accompanying store collateral (floor launches, events). Concept and write accompanying digital collateral including event landing pages.
Contributing Editor • Clique Media Group • Feb. 2017 to present
Write and build up to 20 SEO articles/month for MyDomaine, Clique Media Group’s lifestyle destination. Cover everything from news to décor to health to travel; craft click-worthy headlines; report directly to Editorial Director.
Full-time Freelance Editor • Various• Dec. 2015 to April 2016
Pitched and wrote fashion, beauty, and lifestyle pieces for Refinery29, Departures.com, Lipstick.com, and MyDomaine. As InStyle’s sole weekend writer, wrote 10 news pieces weekly; posts reached 12k views.
Fashion Features Associate • Marie Claire• May 2012 to Dec. 2015
Edited the “Who We Love” page about designers who give back. Covered swim/lingerie market. Wrote fashion credits and display copy. Pitched articles for MarieClaire.com. (Credits/Fashion Features Assistant until Sept. ’11).
Freelance Reporter • People StyleWatch• Sept. 2011 to May 2012
Fact-checked and wrote fashion credits; interviewed experts for features, sidebars and well stories; secured celebrity quotations for “Star Talks.”
FEATURES INTERN• DAILYCANDY.• JULY ’11 TO SEPT. ‘11/ MAY ’09 TO AUG. ‘09
EDITORIAL INTERN • COSMOPOLITAN• MAY 2010 TO AUG. 2010
Bachelor of Arts • May 2011 • University of Richmond
Cum Laude, Major in Journalism; Minor in Business Administration
Recipient of the Joseph E. Nettles Scholarship for Journalism, 2009-2010
Study Abroad • Fall 2010 • University of Edinburgh, Scotland