Developing brand & tone guidelines that get crystal clear on the voice. Including specifics like “we say this” and “we don’t say that.”

Pitching and executing big copy moments for launches, sales and promotions, or new brands. Creating one coherent story across email, push, SMS, print, in-store signage, and direct mail.

Let’s discuss a clear path forward to get your copy or strategy to convert.

-Full review of current strategy across priority channels

-Voice & consistency assessment against brand standards

-Prioritized action plan

Let’s name your company, new collection, or promotional event

-Various options with a distinct POV

-Research around the competitive market

Crafting 360 campaign copy including emails, landing pages, push notifications, direct mail, in-store signage, and more.

Liaises with in-house legal teams and finds brand-right compromises.

Specializes in loyalty program launches and refreshes (experience at Macy’s, Saks Fifth Avenue, and Saks Beauty).

I have years of experience in heavily-regulated areas like sales & promotions and loyalty programs. I’m here to write the strongest copy that will also convert—while taking your internal and external stakeholders’ feedback to heart.